Honoring Generations of Service
Barnes Family Legacy
1936

1999
Preserving Our Family's Legacy
This website is dedicated to preserving and honoring my family’s multi-generation service station business in eastern Idaho. The story begins in the 1930s when my great-grandfather operated a service station in Rigby, Idaho.
Our Family's Heritage
Family History
James “Bill” Barnes was born on October 30, 1905, in Shelton, Idaho, to William Barnes and Lucy Cleverley. He had one older sister, Eva, who preceded him in death, and two younger sisters who died in infancy. When Bill was just three years old, his mother passed away, and he went to live with his grandparents on the Cleverley farm, where he remained until the age of thirteen.
Life on the farm shaped Bill at an early age. As a boy, he went to work for his Uncle Ben, who promised him a pony in exchange for his help. Bill took on the daily responsibilities of milking cows and farm labor, and Uncle Ben kept his word—giving him a pony that Bill named William. He grew up adventurous and hardworking, with a playful sense of humor, and was well known for enjoying practical jokes.
Bill met his future wife at a Fourth of July celebration in Milo, Idaho, while watching Johnny Palmer pitch in a baseball game. Bill knew Johnny’s brother, Elvin Palmer, who introduced him to their sister. Bill and his future bride courted for three years before being married on October 13, 1927, in Milo. Their marriage was later solemnized in the Idaho Falls Latter-day Saints Temple.
Together, they raised six children: daughters Lucy and Barbara, and sons J.D., Deloy, Keith, and Verdell.
After their marriage, Bill again worked for Uncle Ben and held several other jobs before going to work for the Campbell Livestock Company in 1934. There, he performed demanding work including butchering, herding sheep, and feeding cattle—occupations that reflected his strong work ethic and deep ties to Idaho’s agricultural life.
In 1936, Bill took a major step toward independence by leasing and operating a Utah Oil Company service station in Rigby, Idaho. This decision marked the beginning of the Barnes family’s service station business and laid the foundation for a multi-generation legacy that would continue for decades.

Bill Barnes standing in front of the gas pumps.
Family Memories
Historical Photos

This is the original service station Bill leased in 1936 in Rigby Idaho. The location of the service station
was on a corner across the street from a local lodging known as “The Inn,” along the highway as it entered Rigby from Rexburg. This placed the station on a main traffic route into town, serving both local residents and travelers.
The original site no longer exists today, as the highway was later rebuilt and constructed directly over the former service station location. Bill leased this station from 1936-1941

Bill Barnes and Walt Caldwell

This is my grandpa, JD Barnes standing outback of the station in 1938

Grandpa Bill's new 1946 Mercury "Woody" Wagon


This photo is of Bill Barnes (My Great Grandpa), Lucy (right), Barbara (Left), JD (Holding Football), Deloy (In Between Bill and JD, and then Keith (on Bill's lap. 1938
This is now Mable (My great grandma) and then Lucy (right), Barbara (Left), JD (Holding Football), Deloy (In Between Bill and JD, and then Keith (on Bill's lap. 1938
Move to Idaho Falls, Idaho
1942
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In 1942, Bill moved him and his family to Idaho Falls, where he leased this Utah Oil Company service station located on the corner of Yellowstone and D street. 695 Yellowstone Ave. This service station was originally built in 1934 and had 6 prior operators
These three photos are the earliest photo I have of the station taken 1946.
Grandpa Bill's new 1946 Mercury "Woody" Wagon
NEW OWNERSHIP
When Bill moved to Idaho Falls, the station was operating under the Utah Oil Company name and branding, including Vico Motor Oil and Pep 88 gasoline. Station signage still identified the products as Utah Oil Company products, and the familiar white Pep 88 signage remained in place.
Although Standard Oil of Indiana had held a partial ownership interest in the Utah Oil Company since the 1920s, it fully acquired the company in 1946. Despite this change in ownership, Utah Oil Company stations did not immediately change their appearance. Beginning in 1948, the company gradually started rebranding its stations and products under the UTOCO name, adopting the flaming torch logo associated with Standard Oil of Indiana.
During this period, many stations—including this one—continued selling familiar Utah Oil products while the visual identity and signage transitioned to the UTOCO brand. The photographs above show the station during its Utah Oil / Vico / Pep 88 era, while the images below document the later UTOCO branding as the rebranding process took place.

This is a front view on the station taken 1952

Opening day July 7, 1956


This photo was taken in 1948, during the change the Utah Oil Company sent a photographer out to each station in Idaho and Utah to take photos of the new signage
My grandpa as a teenager inside the station taken 1953




In 1956, the Utah Oil company started remolded a lot of the older stations in Utah and Idaho. My great grandpa was excited to finally have a brand-new service station. The service station was a standardized blueprint station; the Utah Oil Company used this plan through my research 28 times. 14 twin stations in Utah, 12 in Idaho, and 1 in Walla Walla Washington.




BRAND NEW STATION

Article about Bill's brand new station 1956


Photos of the new station
From UTOCO to AMERICAN

Twin Station in Boise Idaho under the new American brand.
In 1961 the American Oil Company decided to rebrand all UTOCO service stations to "American" getting rid of the UTOCO brand.

Photo Courtsey Pamela Stark Halford
Twin Station in Utah under the American brand.

My Grandpa inside his station
Remodel

My Grandpa inside his station
In 1970 AMOCO started to remodel some twin stations to this look, putting a roof structure as well as replacing some glass and adding brick.
END OF AN ERA
In 1995, the EPA implemented new guidelines requiring older underground gas tanks to be replaced due to the risk of leaks and soil contamination. At that time, my grandfather faced a difficult choice: replace the tanks at a cost of approximately $220,000, or close the station.
At 65 years old, he made the decision to sell the business and retire, bringing to a close 63 years of service by the Barnes family. His station had been a trusted part of the community for more than six decades, and his decision marked the end of an era for both the family and local customers.

Photo of the station 1998



My Grandpa outside his station in 1998 just before it closed
Removal of signs & Tanks


Photo of the station 1998


